I can’t be sure of this but if karma and serendipity are real, I think I helped bring down MUZAK. On Monday evening, I worked out at my glam-in-the-basement gym, Equinox, on 17th/Tenth. The music on the dance floor ... I mean, gym floor was typical hi-energy Chelsea. But the music in the locker room was another story.
Equinox is a chain … but a gym chain of the highest, most urban caliber. At any branch, you can expect sleek industrial design, urban zen, obsessive cleanliness, herbal hand-sanitizing dispensers, purified water, beautiful people. Unfortunately, Equinox hasn’t quite landed on an appropriate solution for locker room music. They clearly want the shower/grooming zone to be chill. But it typically ends up sounding more like a dentist’s office. On Monday night, the tunes coming out of the locker room speakers were SO bad that I filled out a comment card. “MUZAK MUST GO!” is all I wrote.
So … imagine my shock on the treadmill last night when I saw the MUZAK logo on CNN and heard the news that MUZAK has filed for bankruptcy. Going out of business is always a bit sad. But in this case you have to wonder, is anyone going to miss MUZAK? Methinks not. Equinox, however, better start searching the iTunes Store for something new.